Notes & case studies
What we're learning building websites and internal applications for SMBs.
What this blog covers
This is where we write down what we learn building websites and internal applications for small and medium businesses. The goal is short, useful posts you can act on, not keyword-stuffed filler. If you run an SMB and want your website and internal tools to actually pull their weight, this is written for you.
Expect three kinds of posts. Case studies walk through real projects: the problem, what we built, what worked, and what we would do differently. Tactical posts tackle the decisions owners get stuck on, like when to build custom versus buy off the shelf, when a focused landing page beats a full site, and how to set up a domain and email the right way. And we cover the unglamorous fundamentals, performance, security, and accessibility, because those are what quietly decide whether a site ranks, converts, and keeps working a year later.
Every post is written answer-first: the first line gives you the takeaway, and the rest backs it up with specifics. If a post raises a question about your own project, get in touch and we will reply within 24 hours.